In the modern economy, where people are connected via smart-phones, tablets, texting platforms, etc., a customer’s need to quickly find lodging for a suddenly desired trip or brief vacation is well known. Hotel and motel chains provide web sites that show customers what rooms are available at each location at any future time period. Meanwhile, other sites aggregate information from APIs these companies provide, that can point their users to the available rooms among multiple hotel/motel chains, including the latest pricing information.
The industry-specific Hotel News Resource site recently posted this article: Gaps in Availability: Costlier than You Think. The article describes the role of APIs in serving the customer base, and the importance of utilizing data that is available from APIs for businesses working in the hotel/motel industry.
The article states:
It is highly unlikely that any online travel distributor will be able to supply product for every single search request that they receive. The key question is: how large is the gap between the inventory of available products and the searches that the system is currently servicing?
This is a key problem if your business attempts to match the needs of customers seeking rooms with required accommodations that are available in the customer’s price range.
If your business attempts to provide this service, then your service must provide your customers with the best available latest information.
It is true that sometimes the APIs that are critical for your product will be unavailable. In that case, you want to alert your customers that the information they are seeking is unavailable — but you also want to tell them why this is happening.
Here is where automated API monitoring comes into play. If customers are requesting information that’s normally available on your site, then monitoring of the APIs that are critical to your product can enable you to provide responses to your customers indicating that the reason they are not receiving the information they expected is due to problems with your API data sources. Then you can say: “We hope, and expect, that this problem will soon be corrected by our data source.”
Whatever the industry or technology, automation is firmly embedded into modern business. APIs are the programming bedrock of the interaction between businesses and other businesses (B2B) and businesses and their customers (B2C).
Monitoring the APIs that are critical for your product enables you to maintain real-time communication with your customers about the current status of your product. Your customers will appreciate that.